case study
Children's mobile banking app
Children's mobile banking app
Junior Bank is a financial product offered by BCC.KZ, a well-established bank in Kazakhstan.
The main objective of Junior Bank is to promote financial literacy among children from an early age. To achieve this, Junior Bank has developed a mobile application specifically for kids.
The app offers a range of features including:
Ability to pay for school buses and games
Send and receive money from friends and family
Request money from parents
Complete tasks for payment from parents (in progress)
Open a savings account (in progress)
Learn about debit-credit with the help of gamification techniques
All these features are designed to provide a safe and secure environment for children to learn about financial management while having fun.
Junior Bank is a financial product offered by BCC.KZ, a well-established bank in Kazakhstan.
The main objective of Junior Bank is to promote financial literacy among children from an early age. To achieve this, Junior Bank has developed a mobile application specifically for kids.
The app offers a range of features including:
Ability to pay for school buses and games
Send and receive money from friends and family
Request money from parents
Complete tasks for payment from parents (in progress)
Open a savings account (in progress)
Learn about debit-credit with the help of gamification techniques
All these features are designed to provide a safe and secure environment for children to learn about financial management while having fun.
My role
I worked as a Product Designer with a team of designers, back-end & front-end engineers, a product manager, and marketing specialists.
I conducted user research, prototyping, and usability testing using tools like Figma, Excel, Jira, Miro, Maze, Notion, After Effects, and paper.
Problems
Problems
BCC Bank with Junior Bank needed to engage existing users and acquire new ones.
BCC Bank with Junior Bank needed to engage existing users and acquire new ones.
Reduced user engagement and user retention
Reduced user engagement and user retention
Reduced number of users
Reduced number of users
Lack of feedback from users
Lack of feedback from users
Research methods
Research methods
My primary role involved conducting comprehensive research, entailing the collection, synthesis, and analysis of data. This research aimed to deepen the understanding of our users and help make informed decisions
My primary role involved conducting comprehensive research, entailing the collection, synthesis, and analysis of data. This research aimed to deepen the understanding of our users and help make informed decisions
Secondary research: competitive analysis, CJM
Secondary research: competitive analysis, CJM
Primary research: interviews, surveys, financial lessons
Primary research: interviews, surveys, financial lessons
Exploratory research: designing hypotheses, user testing
Exploratory research: designing hypotheses, user testing
competitive research
Research of direct and indirect competitors helped understand what features are implemented in the market. I found general trends in the market for children's mobile banking, including design of physical cards, financial lessons, creating several accounts for different goals, teaching investments (even crypto).
Research of direct and indirect competitors helped understand what features are implemented in the market. I found general trends in the market for children's mobile banking, including design of physical cards, financial lessons, creating several accounts for different goals, teaching investments (even crypto).
Household tasks assigned by parents to children for a 'fee'
Household tasks assigned by parents to children for a 'fee'
Setting limits for payments and transfers
Setting limits for payments and transfers
Children setting saving goals
Children setting saving goals
Gamification elements (both UX and UI)
Gamification elements (both UX and UI)
Bonus system for purchases in certain places
Bonus system for purchases in certain places
new feature research & marketing material integration
Accomplishments
Accomplishments
From just talking to users more, interviewing and letting them know more about the mobile application and its future features, consistently conducting financial lessons for kids, we have:
30% increase in user satisfaction, and
20% decrease in user drop-off rates for mobile platforms.
From just talking to users more, interviewing and letting them know more about the mobile application and its future features, consistently conducting financial lessons for kids, we have:
30% increase in user satisfaction, and
20% decrease in user drop-off rates for mobile platforms.
Product's next stages
Product's next stages
Research that I have conducted, has resulted in designing the following features that are currently on the development and testing stages:
Research that I have conducted, has resulted in designing the following features that are currently on the development and testing stages:
Launching a savings account feature
Launching a savings account feature
Launching a gamification feature
Launching a gamification feature
Launching a "chores for a payment" feature
Launching a "chores for a payment" feature
Learnings
Learnings
During my time working on Junior Bank project, I learned a ton:
I learned the importance of clear communication and collaboration between team members and other stakeholders, presenting and defending your design decisions to product owner.
I understood the importance of being able to quickly grab ideas and pick up new skills such as new software, creating animations, basics of graphic design and design analytics, etc.
Design systems and different ways of maintaining them.
During my time working on Junior Bank project, I learned a ton:
I learned the importance of working in a team, and that a clear communication and collaboration between team members and other stakeholders is the essential part of being a designer.
Presenting and defending your design decisions to product owner.
I understood the importance of being able to quickly grab ideas and pick up new skills such as new software, creating animations, basics of graphic design and design analytics, etc.
Design systems and different ways of maintaining them.
During my time working on Junior Bank project, I learned a ton:
I learned the importance of working in a team, and that a clear communication and collaboration between team members and other stakeholders is the essential part of being a designer.
Presenting and defending your design decisions to product owner.
I understood the importance of being able to quickly grab ideas and pick up new skills such as new software, creating animations, basics of graphic design and design analytics, etc.
Design systems and different ways of maintaining them.
Other projects
Other projects
Check out my other case studies linked below.
Check out my other case studies linked below.
